Chasing your competitor by keyword research involves researching the keywords that your competitors are targeting and using them to create content that will rank higher than your competitor’s content. This can be done by using keyword research tools such as Google Keyword Planner, SEMrush, and Ahrefs to identify the keywords that your competitors are targeting. Once you have identified the keywords, you can create content that is optimized for those keywords and use SEO tactics to ensure that your content ranks higher than your competitor’s content. Additionally, you can use backlinks and other SEO tactics to further boost your content’s ranking.